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DataLase sets its sights on Latin America

Market leader in inline digital printing solutions, DataLase, part of SATO Group, has secured a further patent in Brazil for its revolutionary inkless technology as the company seeks to expand into Latin America.

DataLase believes there is a growing demand in the region for its high speed, high resolution, on-demand digital printing solution. The technology enables brand owners to digitally print products and packaging inline at full line speeds, realising maximum benefit from late stage customisation and personalisation.

Mark Naples, chief marketing officer at DataLase, said: “This patent further strengthens our position as market leaders in our field, providing overarching protection for a broad range of materials that enable inkless digital printing. Our technology is currently present in the UK, Japan and the USA and we feel it is now the right time to expand into Latin America.”

Demand for inline digital printing has continued to grow because of its significant advantages over traditional print techniques, including its ability to deliver responsive and timely customised marketing and promotions on pack and product.

DataLase’s groundbreaking technology is cost effective and efficient, providing a high added-value solution for today’s print market meeting the needs of brand owners, retailers and packaging converters alike.

With offices in the UK, USA and Japan, the company is seeing the development of a range of market applications on a global basis.

Mr Naples continued: “Building on our success, we anticipate outstanding progress in Latin America, working with potential new partners to deliver game changing inline digital print solutions into an array of markets and applications.”