Product Coding

DataLase delivers inline digital printing of virtually any substrate and produces a high contrast, high quality and durable digital finish to enable late stage customisation of products for real time high impact marketing campaigns or unique codes and messages.

High speed and high definition, DataLase delivers a premium quality, digital print finish for maximum shelf appeal with minimum errors, returns and waste

What can be printed?

  • OCR & QR Codes
  • Expiry dates and lot codes
  • Multiple Languages
  • Sequential batch numbering
  • Barcodes
  • Best Before Dates
  • Variable product information
  • Graphics, logos and symbols


Inline Digital Printing – The DataLase Advantage


  • Enables real time flexible promotion and engagement with consumers on pack through mass customisation and personalisation of products
  • Minimises product waste at the point of packaging and filling
  • Produces high contrast, high quality, durable digital print minimising errors and returns in the supply chain
  • Inline digital laser printing requires less preventative maintenance & service costs than traditional inkjet techniques
  • Utilises less power for extended laser life
  • No consumables at the point of packing and filling minimising inventory, downtime and waste


Download our Product Coding PDF


To find out more about how DataLase could work for you, contact the DataLase team on

+44 (0)151 423 9360 or