28th August. Posted in Blog.

As consumers continue to become increasingly aware of sustainability issues, the focus of most FMCG businesses today is justifiably on driving operational efficiency but with the environmental impact of their packaging at the forefront of considerations.

With recent news stories detailing how retailers are now becoming more selective of which brands they stock based on their environmental credentials (or lack thereof), it is hardly surprising that sustainability is fast becoming one of the most important aspects of today’s highly competitive FMCG commercial environments.

As the global leader in Photonic Printing Solutions, DataLase continues to drive innovation in coding and marking technology which not only delivers in terms of productivity and efficiency, but also addresses these sustainability issues. DataLase Case Coding Solutions combine the latest laser technology with unique colour change pigments to create high resolution, high contrast print, delivering an inkless printing revolution for brands and their packaging supply chains.

A viable alternative to print and apply labels, it completely eliminates unnecessary waste and single-use plastics from the supply chain, whilst delivering high quality, durable codes that do not smudge or rub off. Efficiency and productivity both benefit through a significant reduction in product recall and rework required.

Achieving highly responsive, reliable and sustainable supply chain performance is a key factor in securing competitive advantage, as well as customer loyalty and long-term business success. In terms of sustainability for example, typical print and apply, self-adhesive labels applied to corrugated boxes incorporate backing liners with a silicone release coating and are printed with labelling systems using thermal transfer ribbons. Both consumables consist of plastics, waxes and resins and are classed as single use or multi-material. They are therefore non-recyclable and, in a full-scale production environment, label backing and thermal ribbon waste can result in thousands of metres of material being sent straight to an incinerator.

DataLase Case Coding technology has also been specially designed to minimise maintenance and servicing needs to boost overall equipment effectiveness, helping manufacturers and producers deliver optimal performance from beginning to end. It delivers exceptional results for the modern production environment, which as a matter of course demands high quality and exceptional levels of efficiency.